Wireless AI Skin & Scalp Analyzer Dx-Prime Opens a New Era of Hyper-Personalized K-Beauty Consultation

More customers around the world are discovering K-beauty than ever before. As the customer journey expands from online shopping platforms to offline stores and professional beauty spaces, customer expectations are becoming increasingly specific.

“I know it’s a good product, but is it really right for my skin right now?”

One-way communication that simply lists ingredients and claims benefits is no longer enough. Customers are no longer looking only for “good cosmetics.” They want a trusted professional who truly understands their current condition and can guide them accordingly.

True hyper-personalization does not begin with flashy marketing. It begins with one meaningful consultation that looks closely at the customer’s skin and scalp condition as it is today.

ChoiceDx, the skin and scalp analysis solution brand of ChoiceTech Korea, introduces Dx-Prime, a professional wireless analysis system designed for these decisive moments of consultation.

Dx-Prime fully wireless skin analysis device designed for unrestricted mobility without cables

Data Speaks Louder Than Words: Consultation Begins by Looking at the Same Screen

Concerns such as skin oil and moisture balance, enlarged pores, or uneven skin tone are difficult to fully communicate through words alone. The same applies to scalp and hair conditions.

A professional consultation needs to connect what customers feel in their daily lives with what experts can objectively observe.

By reviewing Dx-Prime’s detailed analysis images together with the customer, professionals can establish a much clearer starting point for consultation.

• Which area concerns you the most?

• What type of home care do you usually follow?

• What should we examine more closely today?

These questions naturally create conversation.

Objective visual analysis results provide reliable reference data that help professionals listen more carefully to the customer’s lifestyle and concerns while recommending future care with greater confidence.

Dx-Prime fully wireless skin analysis device designed for unrestricted mobility without cables

Removing Spatial Limitations: Innovative Hardware That Changes the Flow of Consultation

Dx-Prime adopts a smart interchangeable lens structure, allowing professionals to freely switch lenses depending on whether they are analyzing skin, scalp, or hair.

It also combines a wireless operating system that eliminates cable restrictions with a stable dedicated charging cradle.

Pick up the device anywhere in the consultation space, observe the target area, and immediately review the results with the customer.

This seamless analysis workflow improves both consultation efficiency and the overall quality of the customer experience.

Dx-Prime fully wireless skin analysis device designed for unrestricted mobility without cables

From Skin to Scalp: Custom Specifications That Adapt to Your Business

Consumer interest in skincare is rapidly expanding into scalp and hair care.

Dx-Prime supports configurations tailored to each business model, whether the focus is professional skin consultation or an integrated skin, scalp, and hair service.

Category	Skin Configuration	Scalp & Hair Configuration
Observation Magnification	20×	50×
Light Source	Normal light · Polarized light · UV light	Normal light · Polarized light
Moisture Sensor	Included	Not included
Connectivity	Wi-Fi	Wi-Fi
Application	ChoiceDx Pro Skin	ChoiceDx Pro Hair

How Can Dx-Prime Be Used in Your Business?

Dx-Prime can be integrated into different environments depending on the nature of the space and its target customers.

• Aesthetic salons: Review the customer’s areas of concern through visual data and use the results as a reliable starting point for personalized treatment consultation.

• Cosmetics stores and beauty counters: Before recommending products, use objective data and images to better understand the customer’s underlying skin concerns.

• Scalp and hair spas: Review magnified scalp images and detailed analysis results while naturally discussing shampoo habits and daily hair-care routines.

• University laboratories and postgraduate research teams: Use Dx-Prime as a precision research tool for clinical studies and cosmetic formulation research, supporting consistent skin and scalp data across repeated measurements.

• Beauty and medical-related classrooms: Allow future beauty professionals to experience field-oriented AI and big-data analysis technology and systematically train their data-based counseling skills through intuitive Easy Reports.

ChoiceDx skin analysis device comparison: Dx-Prime, Dx-Smart, Dx-Pico, and Dx-Self

ChoiceDx Analysis System Comparison: Finding the Right Solution for Your Space

The ChoiceDx lineup from ChoiceTech Korea offers a diversified range of specifications designed to respond to different store formats and consultation purposes.

1. Full Specification Comparison

Key Specification	Dx-Smart (& Embedded)	Dx-Prime (Premium Wireless)	Dx-Pico (V2, V3 Compact)	Dx-Self (Self-Service Kiosk)
Observation Magnification	20× / 50×	20× / 50×	10× / 30×	20× / 50×
Analysis Light Source	Normal · Polarized · UV light (UV excluded for 50×)	Normal · Polarized · UV light (UV excluded for 50×)	Normal · Polarized · UV light	Normal · Polarized · UV light (UV excluded for 50×)
Connectivity	Wi-Fi, USB	Wi-Fi (Fully Wireless)	BLE (Bluetooth)	USB
Moisture Sensor	Included (not included in 50× configuration)	Included (not included in 50× configuration)	Included in all configurations	Included (not included in 50× configuration)
Operating System	iOS, Android	iOS, Android	iOS, Android	Android only
Compatible App	Pro Skin / Pro Hair	Pro Skin / Pro Hair	Pico Skin / Pico Hair	Pro Skin / Self / Pro Hair

2. Key Performance Analysis and Deployment Guide

Dx-Prime: Premium Fully Wireless Freedom

Performance:Dx-Prime is optimized for 20× skin analysis and 50× scalp and hair analysis, with dedicated light-source configurations and moisture sensing depending on the target area. Most importantly, it adopts a Wi-Fi-only wireless connection that eliminates complicated cables.

Recommended environments:Premium aesthetic salons, private spas, and professional clinic consultation rooms. It is ideal for businesses seeking flexible consultation workflows and a more private, premium customer experience.

Dx-Smart: Compact Design with Flexible Compatibility

Performance:Dx-Smart maintains professional magnification and sensor configurations while supporting both Wi-Fi and USB wired connectivity, enabling stable data transmission across a variety of PC and tablet environments.

Recommended environments:General skincare salons and cosmetics flagship-store counters. Its wired and wireless hybrid connectivity enables flexible installation regardless of store network conditions.

Dx-Pico (V2, V3): Ultra-Compact and Mobile-Friendly

Performance:Dx-Pico uses 10× and 30× magnification configurations and includes a moisture sensor in every configuration. Its Bluetooth Low Energy (BLE) connection enables quick pairing with mobile devices.

Recommended environments:Mobile beauty consultants, external beauty pop-up stores, and small single-person salons. It is optimized for immediate consultation using only a smartphone or tablet.

Dx-Self: Omnichannel Self-Service Kiosk Experience

Performance:Dx-Self brings professional Pro app technology into a kiosk environment using Android and USB connectivity. Its hardware is fixed and optimized to support precise analysis even without direct assistance from a professional.

Recommended environments:Drugstores, Olive Young Skin Scan locations, unmanned retail stores, and beauty zones inside large supermarkets. Customers can perform the analysis themselves and receive personalized product recommendations without assistance from staff.

Dx-Prime interchangeable smart lens structure

Frequently Asked Questions

Q1. Is Dx-Prime suitable for small aesthetic salons or cosmetics stores with limited space?

A. Dx-Prime’s wireless system becomes especially valuable in compact spaces.

Traditional large facial analysis systems often require dedicated counters or tables and may interfere with customer flow. Dx-Prime, by contrast, uses a fully wireless design and a refined dedicated charging cradle, allowing it to be placed neatly beside a small counter, treatment bed, or consultation chair.

Its lightweight design also allows professionals to pick it up only when needed and move freely during consultations, maximizing space efficiency.

Q2. What makes ChoiceDx Dx-Prime different from conventional skin analysis devices?

A. The biggest difference is that Dx-Prime is not simply an image magnifier, but a business solution system.

Conventional devices often stop after enlarging images or displaying numerical values, leaving consultants to explain complex results manually.

Dx-Prime, powered by ChoiceTech Korea’s advanced AI and big-data analysis technology, analyzes up to 10 skin parameters and up to 9 scalp and hair parameters.

It also provides intuitive Easy Reports that both professionals and customers can understand, and ChoiceDx solutions have been deployed in frontline beauty environments, including major Olive Young Skin Scan locations, where they support practical consultation and sales workflows.

Q3. How reliable are the results of an AI skin analysis system?

A. ChoiceDx solutions are based on proprietary CTK Derma AI research and incorporate standardized imaging and calibration technologies designed for a wide range of global skin types, from Fitzpatrick I to VI.

Through precision optical sensor technology and interchangeable smart lenses optimized for different purposes, the system is designed to provide consistent and highly accurate analysis results across repeated measurements.

ChoiceTech Korea’s technology has also recently gained attention in recognized industry media as part of the evolution of K-beauty technology.

Q4. How is the price of a professional AI skin analyzer determined?

A. Compared with fixed systems traditionally used in dermatology clinics or large medical institutions, which may cost tens of millions of Korean won, Dx-Prime offers high-level specifications and wireless portability at a more accessible investment level.

Actual pricing depends on the deployment configuration, such as skin-only, scalp and hair-only, or a full all-in-one configuration, as well as the number of locations or devices required.

The First Step Toward a More Successful K-Beauty Business

The hyper-personalization of K-beauty is no longer about talking more.

It is about proving value through objective data.

Create a consultation experience that gives customers greater confidence with ChoiceDx Dx-Prime.

We will recommend the configuration that best fits your space and business model. Submit the customer experience you want to create through [Deployment Inquiry / 1:1 Consultation], and a Dx-Prime specialist will guide you toward the most effective solution.