The ChoiceDx AI Platform Behind More Than One Million Skin Scans
Updated: Aug 7
Customers analyze their skin in store, review the results, and later revisit their records and related care information through a digital service.
Olive Young’s Skin Scan is one of the clearest examples of how AI skin analysis is evolving from a one-time in-store experience into a connected, ongoing beauty journey.
The technology supporting this experience is developed and supplied by ChoiceTech Korea through its ChoiceDx AI analysis platform.
ChoiceDx is more than an imaging device.
It is an AI skin, scalp, and hair analysis solution that can connect optical imaging, AI analysis, result visualization, customer history, product discovery, and digital services within one operating structure.
Olive Young announced that cumulative Skin Scan usage had surpassed one million sessions, while the service has also expanded so customers can access skin-analysis information through the Olive Young app.
Analyze in store.Revisit the result digitally.Continue into care and product discovery.
The collaboration between ChoiceTech Korea, ChoiceDx, and Olive Young demonstrates how AI skin analysis can operate at scale in a real beauty retail environment.
How are ChoiceTech Korea, ChoiceDx, and Olive Young Skin Scan connected?
The three names have different roles.
ChoiceTech Korea (CTK)The technology company that develops optical analysis devices, AI analysis technology, and operating software.
ChoiceDxChoiceTech Korea’s AI skin, scalp, and hair analysis solution brand.
Olive Young Skin ScanThe in-store beauty-analysis service operated by Olive Young.
The relationship can therefore be understood as:
ChoiceTech Korea technology→ ChoiceDx AI analysis platform→ Olive Young Skin Scan customer experience
ChoiceDx-based technology supports the analysis of skin information, the presentation of results in an understandable format, and the connection between the in-store experience and digital services.
What does more than one million Skin Scans actually demonstrate?
When evaluating an AI skin-analysis system, the number of available metrics is only one part of the picture.
In a real retail store, customers also need to:
find the analysis zone;
understand how to use it;
complete image capture successfully;
understand the result;
know what to do next.
Olive Young announced in December 2025 that cumulative Skin Scan usage had exceeded one million sessions.
At that time, the service was operating in roughly 60 major stores nationwide, with plans to expand to more than 100 stores during 2026.
The significance of one million sessions is not simply the size of the number.
Large-scale retail operation requires multiple systems to work together consistently:
repeatable imaging conditions;
first-time-user-friendly UX;
consistent result presentation;
operating standards that can scale across stores;
reliable hardware and software;
connection between customer results and digital services;
clear links to product discovery;
maintenance and operational support.
AI analysis becomes a retail service only when all of these elements work together.
How does Olive Young Skin Scan work?
The exact journey may vary depending on the store and system configuration, but the experience generally follows this structure.
1. Visit a Skin Scan zone
The customer visits an Olive Young location where Skin Scan is available.
2. Start the analysis
The customer begins through the identification or service flow provided at that location.
3. Capture skin images
A ChoiceDx-based analysis system captures skin images under a controlled imaging process.
4. Run AI analysis
The captured images are analyzed across relevant skin-related metrics.
Depending on the service configuration, this may include information related to skin type, pigmentation, sebum, pores, wrinkles, and other visible skin characteristics.
5. Review the result
The customer reviews key skin information and areas that may deserve further attention.
6. Access digital records
Where supported, analysis records and related information can be reviewed later through the Olive Young app.
7. Explore related products and care information
The customer can use the result as a reference when exploring relevant ingredients, skincare categories, routines, or products.
The important point is that the experience does not have to end when the in-store result screen closes.
It can extend into:
In-store analysis→ saved result→ digital access→ product discovery→ repeat visit and comparison
From a one-time test to an ongoing beauty record
Traditional in-store skin analysis often ends once the customer has viewed the result.
But skin condition is not static.
It can change according to season, lifestyle, skincare routine, environment, and product use.
Connecting Skin Scan with digital records changes the role of analysis.
A measurement taken in store can become a record that the customer can later revisit and compare.
The experience therefore expands from:
Experience → Record → Routine
Skin analysis no longer answers only one question—“What does my skin look like today?”
It can become part of a longer-term, data-informed beauty-management journey.
ChoiceDx Skin Scan is expanding beyond a few flagship locations
The ChoiceDx-powered Skin Scan experience is not limited to a small number of flagship stores in Seoul.
ChoiceDx’s published retail cases show deployments across 15 of South Korea’s 17 major administrative regions.
The locations extend beyond Seoul and the capital region to areas including Busan, Daegu and North Gyeongsang, and Jeju.
The retail environments are also diverse.
They include areas known for K-beauty tourism and pop-up activity, international business districts such as Samseong, major shopping malls, tourism-oriented retail destinations, and everyday neighborhood stores.
This demonstrates an important characteristic of AI beauty analysis.
The same technology does not have to create the same experience everywhere.
The technology can be standardized while the customer journey is adapted to the location.
The same Skin Scan technology can serve different retail environments
Office districts
Customers can use Skin Scan as a quick beauty check during lunch breaks or after work.
Tourism districts
International visitors can review their skin information before exploring K-beauty products.
Shopping malls and outlets
Skin analysis can become an interactive beauty experience that fits naturally into longer shopping visits with friends, couples, or families.
Stores with international customers
Multilingual UX can reduce communication barriers and help connect analysis results with product exploration.
ChoiceDx can operate across these different environments because it is not simply a repeated installation of the same hardware.
The technology can remain standardized while the retail experience is designed around the space and customer.
Five capabilities a retail AI skin-analysis platform needs
1. Standardized optical imaging
AI analysis starts with the quality of the input image.
Changes in lighting, distance, angle, focus, or reflection can make the same skin appear different.
For this reason, retail skin analysis depends not only on camera resolution but also on consistent illumination, optics, capture distance, and image processing.
2. AI-based skin analysis
Captured images are processed through AI algorithms and converted into structured skin-related information.
Depending on the system configuration, the service may provide information related to skin type, pigmentation, sebum, pores, wrinkles, and other metrics.
The goal is not to display as many scores as possible.
The goal is to turn the analysis into information customers can actually understand and use.
3. Clear result visualization
A useful analysis result should not require specialist knowledge to interpret.
Customers need to be able to quickly understand their main areas of interest and what they may want to explore next.
4. Customer history and digital connectivity
When analysis results are connected to a customer account, a one-time measurement can become a persistent record.
Customers can revisit earlier results, compare changes, and access related care or product information.
5. Retail operations and maintenance
At nationwide scale, operational consistency matters as much as the analysis algorithm itself.
Device status, software versions, imaging conditions, result wording, UX, maintenance, and support need to be managed consistently across locations.
Beyond skin: scalp and hair analysis
ChoiceDx is not limited to skin analysis.
The platform provides AI skin, scalp, and hair analysis solutions, allowing businesses to design separate or connected analysis journeys depending on the project and hardware configuration.
This creates additional value in beauty retail.
A customer who enters the store for skincare may also have concerns related to the scalp or hair.
Scalp and hair analysis can support exploration of categories such as:
shampoo;
scalp-care products;
treatments;
hair tonics;
professional scalp-care services.
Instead of viewing the customer only through a skincare category, businesses can build a broader beauty-management experience across skin, scalp, and hair.
Why the Olive Young case matters for B2B brands
The key lesson from Olive Young Skin Scan is not simply that a skin analyzer can be installed inside a store.
The more important structure is:
AI Analysis
UX
Customer Data
App
Product Discovery
Retail Operations
When these elements are connected, AI skin analysis can move from an event-based device to a repeatable customer service.
For this reason, a brand evaluating an AI analysis solution should look beyond hardware specifications.
Important questions include:
What skin, scalp, and hair information should be analyzed?
Who will operate or guide the analysis?
Should the experience be self-service or staff-assisted?
How should the results be displayed?
Will customer history be stored?
Should the analysis connect with an existing membership system or app?
How should results connect with products?
How will multiple stores maintain consistent quality?
Is multilingual support required?
How will maintenance and software updates be managed?
ChoiceDx approaches these questions as part of one connected AI analysis platform, rather than as separate device features.
Frequently asked questions
Is ChoiceDx technology actually used in Olive Young Skin Scan?
Yes. Public materials from ChoiceTech Korea and ChoiceDx describe ChoiceDx-based AI analysis technology as part of the Olive Young Skin Scan experience.
How many times has Skin Scan been used?
Olive Young announced in December 2025 that cumulative Skin Scan usage had surpassed one million sessions.
Is Skin Scan available at every Olive Young store?
No. It is available at selected locations. Availability and the analysis scope may vary by store and period, so customers should confirm the latest information before visiting.
Can customers review their results in the Olive Young app?
Where the connected service is supported, customers can access skin-analysis results and related information through the Olive Young app.
Can ChoiceDx analyze scalp and hair as well as skin?
Yes. ChoiceDx provides skin, scalp, and hair analysis solutions. The analysis scope available in a specific Olive Young Skin Scan location depends on the installed system configuration.
Is AI skin analysis a medical diagnosis?
No. In general beauty-retail use, ChoiceDx provides non-medical analysis information intended to support understanding of skin, scalp, and hair condition, beauty consultation, and product discovery.
Customers with symptoms requiring diagnosis or treatment should consult a qualified healthcare professional.
What comes after one million Skin Scans?
The Olive Young and ChoiceDx case shows that AI skin analysis has moved beyond the stage of simply letting customers try a new device.
One analysis performed in a store can become customer data.
It can become a digital record that can be revisited later.
It can become a reference point for product discovery and beauty-care decisions.
And the experience is expanding from selected locations in Seoul to a wider nationwide retail network.
From one Skin Scan to continuous beauty management.From one analyzer to a connected AI analysis platform.
ChoiceDx by ChoiceTech Korea connects skin, scalp, and hair analysis with optical technology, AI, customer data, product discovery, and digital services.
For retailers, global beauty brands, pharmacies, aesthetic businesses, and professional consultation environments exploring a scalable AI analysis platform, contact ChoiceDx to discuss an appropriate solution.
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