How Alfaparf Milano BECOS Redefined Professional Skin Consultation with ChoiceDx

ChoiceDx

Jul 19

5 min read

A partnership case study featuring the ChoiceDx professional AI skin analyzer at BECOS, part of Alfaparf Milano. Learn how high-resolution imaging and visualized results support personalized consultation, product guidance and treatment recommendations.

How Alfaparf Milano BECOS Redefined Professional Skin Consultation with ChoiceDx

Professional skin consultation requires more than experience alone.

It should capture the customer's skin accurately, organize key indicators into understandable data, and connect the results to product and treatment recommendations.

BECOS, the premium aesthetics brand of Italian global beauty group Alfaparf Milano, adopted the ChoiceDx professional AI skin analyzer to strengthen this data-informed consultation process.

ChoiceDx professional AI skin analyzer at Alfaparf Milano BECOS

ChoiceDx is the AI-powered skin, scalp and hair analysis solution brand developed and operated by ChoiceTech Korea.

Alfaparf Milano and BECOS

Alfaparf Milano is an Italian global beauty group known for professional beauty solutions built around research and innovation.

Its premium aesthetics brand BECOS focuses on understanding individual skin needs and combining products and technologies to provide personalized care.

For BECOS, the goal is not simply to measure the skin.

The key is turning analysis results into a language professionals can use during consultation.

ChoiceDx was selected to support this vision.

What is a professional AI skin analyzer?

A professional AI skin analyzer does more than capture images and display scores.

In aesthetics, beauty salons, spas and professional consultation environments, it structures the customer's skin condition, helps explain priorities and supports product or treatment recommendations.

ChoiceDx can support the following workflow:

1. Capture high-resolution skin images with a dedicated device.

2. Analyze and visualize key skin categories.

3. Review the results with the customer.

4. Explain care priorities.

5. Recommend relevant products or treatment directions.

6. Compare previous and current results on future visits.

This helps make consultation more specific and consistent.

20x HD dermoscope imaging

The professional ChoiceDx configuration can use a 20x HD dermoscope to capture detailed skin surface images.

High-resolution imaging helps reveal skin surface conditions that may be difficult to explain through visual observation alone.

The professional and customer can review the same screen together during the consultation.

Depending on the configuration, the following categories may be reviewed:

- skin type

- oil and moisture balance

- pores

- pigmentation

- wrinkles

- sensitivity

- skin surface condition

- blemish-related categories

ChoiceDx results are reference information for beauty and aesthetic consultation. They are not medical diagnoses.

Turning complex data into consultation language

Even detailed analysis data has limited value if the customer cannot understand it.

A professional skin analyzer should organize results through images, charts, scores and explanations.

ChoiceDx can support a consultation flow such as:

- review current skin condition

- explain key concerns

- identify care priorities

- suggest a treatment direction

- explore relevant products

- compare changes on future visits

When imaging, analysis, consultation and recommendation are connected, the skin analyzer becomes a central tool for professional consultation rather than a standalone device.

Tablet-based consultation for efficient operations

Speed and ease of use matter in aesthetics and beauty salons.

ChoiceDx supports a tablet-based interface that allows professionals to review customer information, capture images and explain results in the treatment or consultation space.

The professional and customer can view the screen together without requiring a complex equipment room or long explanation process.

Benefits of tablet-based consultation include:

- mobility within the salon

- shared review with the customer

- one-screen flow from imaging to consultation

- easier product and treatment connection

- customer history and repeat-visit comparison

- support for staff training and consultation standardization

From intuition to data-informed skin consultation

Professional experience remains essential.

However, consultation based only on experience may vary by staff member, and customers may find it difficult to understand their skin objectively.

AI skin analysis does not replace professional judgment.

It provides a clearer foundation for professionals to explain what they see through images and structured data.

Instead of only saying “your skin appears dry,” the professional can review oil and moisture balance, surface condition and key concern categories with the customer.

Why BECOS chose ChoiceDx

BECOS is built around understanding individual skin needs and combining products and technologies to provide personalized care.

ChoiceDx supports this approach in several ways.

First, it presents skin conditions through high-resolution images.

Second, it provides structured analysis categories.

Third, the professional and customer can review the same screen together.

Fourth, results can be connected to products and treatment consultation.

Fifth, customer history can support comparison over time.

The BECOS partnership demonstrates how ChoiceDx can be used in professional aesthetic consultation environments.

Scalability for global aesthetic brands

Aesthetic brands operating across multiple countries and locations need consistency.

ChoiceDx can adapt languages, analysis categories, result copy and recommendation structures to the market and operating environment.

Important elements include:

- multilingual interfaces

- consistent imaging workflows across locations

- standardized skin analysis categories

- brand-specific product and treatment connections

- integrated customer history

- local customization

- staff training and consultation standards

These elements help global brands deliver a more consistent professional consultation experience.

Operational value of a professional AI skin analyzer

A professional AI skin analyzer is not simply an experience device.

It visualizes consultation, organizes staff explanations, and creates a more consistent connection between analysis, products and treatments.

Potential operational value includes:

- visual consultation

- better customer understanding

- standardized consultation criteria

- product and treatment recommendation flows

- customer-history-based follow-up

- more efficient staff training

- consistency across global locations

ChoiceDx as the starting point of professional consultation

The partnership between BECOS and ChoiceDx shows how AI skin analysis can support professional consultation.

The purpose of the technology is not to replace the expert.

It helps the expert understand the customer's skin more clearly, explain it in a more specific language, and recommend a more consistent care direction.

When skin imaging, data visualization, consultation, products and treatment recommendations are connected, professional consultation can become a more trusted and personalized experience.

Request a professional AI skin analyzer

Are you looking for an AI skin analyzer for an aesthetic clinic, beauty salon, spa, skincare center or professional beauty brand?

ChoiceDx can configure professional skin analysis environments based on store size, consultation style, analysis categories, customer languages, and product or treatment connections.

Contact ChoiceDx to discuss the skin, scalp and hair analysis solution that best fits your business.

FAQ

Q. What is a professional AI skin analyzer?

A. It is a system that captures high-resolution skin images and visualizes key conditions to support professional consultation, product guidance and treatment recommendations.

Q. What skin categories can ChoiceDx analyze?

A. Depending on the configuration, it can review skin type, oil, moisture, pores, pigmentation, wrinkles, sensitivity and skin surface conditions.

Q. How can it be used in aesthetic consultation?

A. Professionals can review the images with customers and explain care priorities, treatment directions and relevant products.

Q. Can it be standardized across multiple locations?

A. Yes. Languages, analysis categories, result copy and consultation flows can be standardized for multi-location operations.

Q. Is ChoiceDx a medical diagnostic system?

A. No. Results are reference information for beauty and aesthetic consultation and do not replace medical diagnosis.

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