ChoiceDx in the Ministry of Economy and Finance Policy Video | How AI Skin Analysis is Transforming the K-Beauty Customer Experience

ChoiceDx

Sep 16

6 min read

No matter how carefully you read ingredient lists and reviews, choosing the right cosmetic product can still be surprisingly difficult. There is more information available than ever, yet answering the question “What does my skin really need right now?” is not always easy.

That is why AI Skin Analysis is emerging as one of the most talked-about trends in the beauty industry. With just a facial image, AI can closely examine the current condition of the skin. The resulting data can then be used during consultation to help customers discover products that better suit their individual skin needs. In other words, product selection can begin with a clearer understanding of the skin itself.

A recent policy feature video released by Korea’s Ministry of Economy and Finance, “Can AI Analyze Your Skin? The Amazing Evolution of K-Beauty,” vividly captures this transformation. From the advanced research environment at the Kolmar Korea R&D Center to an engaging hands-on AI skin analysis experience, the video offers a clear look at how cutting-edge technologies are reshaping the K-Beauty industry. In particular, ChoiceDx drew attention when it appeared in the skin analysis experience featured in the video. So what kind of transformation is taking place? Let’s take a closer look.

http://youtube.com/watch?v=ztIVzUgA_f8&feature=youtu.be

Understanding the Skin in 30 Seconds — Going Beyond Numbers to Find a Personal Standard

One of the most striking moments in the Ministry of Economy and Finance video is the speed of the analysis. After the face is captured, the system analyzes the current condition of the skin in approximately 30 seconds, examining factors such as pores, pigmentation, and elasticity. The experience then continues seamlessly into personalized cosmetic recommendations based on the analysis data.

However, what ChoiceDx truly focuses on is not simply the speed of the analysis itself, but the conversation and consultation that take place after the results are shown.

Even the most accurate data has limited value if customers cannot understand what it means. ChoiceDx is designed to help users interpret the report on screen intuitively. Once customers can see their skin condition for themselves, they are able to describe their concerns more specifically—for example, “This area has felt especially dry lately.”

The same applies to beauty advisors. Looking at the same screen together, the advisor can naturally ask what has been bothering the customer, what kind of care they are looking for, and what they have noticed in their daily routine.

For example, what if the customer is concerned about pores?

While reviewing the analysis results together, the conversation can expand to include the skincare products currently being used, whether the customer prefers lightweight or richer textures, and other lifestyle and sensory preferences.

When objective skin data is combined with the customer’s everyday habits and personal preferences, the criteria for choosing suitable cosmetics become clearer and more multidimensional.

ChoiceDx goes beyond simply pointing out skin concerns. It is designed to serve as a reliable beauty guide, helping anyone understand their analysis results and use them as the starting point for more meaningful consultation and enjoyable product discovery. In an age of overwhelming information, this ability to create a truly personalized beauty experience is one of the reasons the continued evolution of K-Beauty is so exciting.

Ministry of Economy and Finance policy feature video introducing K-Beauty AI Skin Analysis with ChoiceDx and Kolmar Korea

K-Beauty AI Skin Analysis ChoiceDx and Kolmar Korea Featured in the Ministry of Economy and Finance Policy Video

What It Really Means to Receive a Consultation Based on “My Skin” in Store

Many customers who visit beauty stores today are already smart consumers who have searched for and compared numerous products online. When customers already have access to so much information, what makes the time they spend visiting an offline store genuinely worthwhile?

What they need is a way to filter all that information according to their skin condition right now.

AI skin analysis provides a clear point of reference that allows both the customer and the advisor to look at the same information and begin a conversation from the same starting point. A vague comment such as “My skin feels a little rough lately” can evolve into a much more specific and practical discussion while reviewing measurable data—for example, “Your moisture level appears lower today. Shall we look at ways to focus on hydration?”

Skin Analysis
The skin is captured and its current condition is analyzed.
Results Review
The customer and advisor review the results together, discussing what each indicator means and which areas are of particular interest.
Consultation
The analysis is combined with the customer’s usual concerns, skincare habits, and product preferences.
Product Discovery
Based on the consultation, relevant product categories and options are explored.

After this process, the customer leaves the store with more than a bottle of cosmetics.

They gain a clearer understanding of what to consider when caring for their skin and choosing products in the future. Advisors, meanwhile, can move beyond simply selling products according to a script and instead provide more authentic beauty counseling grounded in objective data.

As more consultations are built around AI skin analysis, stores can evolve beyond places where products are simply bought and sold. They can become meaningful spaces where customers better understand their skin, comfortably ask questions, and begin thinking about how they want to care for their skin over time.

Ministry of Economy and Finance policy feature video introducing K-Beauty AI Skin Analysis with ChoiceDx and Kolmar Korea

Expanding Consultation from Skin to Scalp and Hair

Customers’ interest in beauty no longer stops at facial skin. The scalp and hair have also become important areas where people want to understand their current condition more precisely before choosing products that suit them.

Based on advanced AI and optical technologies, ChoiceDx supports integrated analysis not only of the skin, but also of the scalp and hair. It is designed to help stores and brands systematically manage customer-specific analysis data and incorporate those insights into consultation in a connected way.

As analysis data accumulates, stores can build a more sophisticated customer consultation asset, while customers can experience total beauty counseling covering their skin, scalp, and hair as part of their broader lifestyle.

As the scope of analysis expands, what matters most is translating each result into language that customers can easily understand and using that information to support practical product choices. This is the direction in which ChoiceDx believes beauty technology should evolve.

Making K-Beauty Research Easier to Understand

The Ministry of Economy and Finance policy video presents the advanced technologies behind K-Beauty from a perspective that is genuinely easy for consumers to understand. By following the skin analysis experience shown on screen, viewers can naturally see how technologies such as AI and data—concepts that can otherwise feel abstract—are actually being used in the beauty industry.

It was particularly meaningful to see the video introduce not only finished cosmetic products, but also the in-depth skin research, data analysis, and formulation development taking place at the Kolmar Korea R&D Center. Content that brings real research environments to life can serve as a valuable bridge between emerging technologies and consumers.

We sincerely appreciate the Ministry of Economy and Finance for presenting the remarkable evolution of K-Beauty and the dedication of the researchers behind it in such an accessible and engaging way.

K-Beauty AI Skin Analysis ChoiceDx featured in the Ministry of Economy and Finance policy video, with Deputy Prime Minister Koo Yun-cheol undergoing a skin analysis

Supporting Kolmar Korea’s Continued Research and Innovation

Behind every bottle of cosmetics we see in stores are countless hours of work by researchers studying the skin, reviewing ingredients, and testing formulations. This video offered a valuable glimpse into part of that remarkable journey through the Kolmar Korea R&D Center.

Seeing skin data and AI technology become part of product research makes the future of K-Beauty even more exciting. We sincerely support Kolmar Korea’s continued efforts to deepen our understanding of the skin and explore new possibilities. We hope the accumulated research, dedication, and experimentation from the field will lead to even better products reaching consumers around the world.

Before Choosing a Product, Take Time to Understand Your Skin

Paradoxically, the more cosmetics we have to choose from, the more important it becomes to have a clear personal standard for deciding what our skin truly needs.

AI skin analysis is not simply a technology for identifying imperfections. It can help customers establish their own meaningful criteria for making better choices.

Seeing the current condition of your skin for yourself, comfortably discussing questions with a professional, and exploring products based on your own preferences and needs—ChoiceDx hopes that every part of this in-store journey can become easier, more useful, and more enjoyable for customers.

Before the Product, Understand the Skin.

Before choosing a product, take time to understand your skin.

This is the beauty experience ChoiceDx hopes to create together with customers across K-Beauty environments worldwide. ChoiceDx will continue to help transform choosing cosmetics from an uncertain decision into a rewarding opportunity to better understand yourself.

SourceMinistry of Economy and Finance policy feature video, “Can AI Analyze Your Skin? The Amazing Evolution of K-Beauty”Published: June 9, 2026